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The cave art of early man. Moving

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The
history of graphic design can be regarded as the history of
communication and it can be seen in its most primitive form in the
cave art of early man. Moving forward from this we start to see
relics of it again in the ruins of ancient Egypt. The Egyptians used
hieroglyphics pictures
symbols as their way of communication much
of which was written of papyrus which they invented. In western
society the most notable form of early graphic design are the holy
manuscripts of the medieval period which
were handwritten and illustrated. Printed
works date back to the Tang Dynasty (618-907) in China with the first
known printed book in 868 which was done using cut wooden blocks.
While print in China is
not very well know to most people the work of Johann Gutenberg in
Germany in 1448 is as he was the person who introduced moveable metal
type this was also the
era when advertising started to grow as the cost of publishing had
doped considerably however
it would not be until the late nineteenth century that the first
published designs started to appear making the distinction between
fine art and graphic design.”New Kind of Printing Calls for New
Design” by William Addison Dwiggins was
the first time that the term graphic design appeared in print in
1922.Edward Johnston in 1916 designed
the signage for the London Underground which would become a classic
example of graphic design in the modern era. Corporate
identity would be
pioneered by Paul Rand in the middle of the century which would be
considered a subset of graphic design which
itself would grow along side consumerism. With
the advent of better computers and software and the ability to use
the internet graphic design has evolved into
the industry we have today.

Graphic
design can be found and used in many different area’s such as

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Corporate
Identities and logo’s.

Book,
brochure, magazine and newspaper layout.

Poster
and advertising.

Websites.

Product
packaging.

Graphic
Designer-Client Relationship

Respect Let
your client explain things.

Honesty If
You don’t know something tell your client.

Patience Allow
your client time to communicate their ideas.

Listen Listen
to what your client has to say.

Questions Be
fully aware of everything to do with the project direction.

Graphic
Designer-Target Audience relationship.
A
graphic designer will most likely never be in a situation when they
will have face to face time with their target audience so as to get
to know them better so they will have to rely on market research to
know their target audience. The
role of the graphic designer with the target audience to to
communicate the clients message using the tools available such as
text, fonts images, colours.

Job
prostitutes for graphic designers are as follows

Graphic
Designer

Layout
Artist

Image
Editor

Colour
Artist

Photo
Artist and Digital Painter

Newspaper,
Book, Magazine Designer

Packaging
and Stationary
Designer

Visualizer

Art
Director

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